What is Social Business? It is the means by which an organization consciously defines itself in a world now driven by the customer. In this new business paradigm, it is imperative that organizations harness the collective power of the Web by integrating and leveraging social information so they can be responsive to the dynamically changing needs of a customer-driven world. The good news is that businesses have tremendous opportunities to leverage social information to improve their operations, align business objectives with measurable goals, and optimize internal and external processes to maximize efficiencies, sales and profits. The challenge is that a social business model must be uniquely defined and implemented based on the specific requirements of your particular organization. So how do you isolate the relevant information and drown out the noise? How do you move forward at an appropriate pace for your business and comply with the regulatory parameters in which your business must operate and still outpace your competitors who are using social information to connect with their customers?
At Knowledgent, we can help you overcome these barriers. We are pioneers in embracing the Semantic Web to solve critical business problems. The promise of the Semantic Web is that it offers organizations the ability to integrate and categorize the massive amounts of data that exist on the Internet into usable formats which can be adapted to the unique needs of your organization. The key is understanding data—and at Knowledgent, we know data. We use semantic intelligence to maximize the value of social data, and transform that data into information and more importantly, transform that information into collective intelligence. We filter out the clutter and single out the key information nuggets that are relevant to your organization and your business goals. We use this information, putting it to work to identify, detect and solve gaps in your current processes, integrate the intelligence into your current information architecture and develop actionable, compliant initiatives that can be implemented enterprise-wide.
Knowledgent can help you assess, modify or develop a socially enriched business model with social business offerings that fall broadly into the following areas:
Collect Real-time Social Data, Monitor and Categorize into Valuable Information, and Analyze to Provide Actionable Insights –
- Identify trends, customer sentiment, perception, loyalty, and patterns
- Capture competitive intelligence and leverage to align with business objectives
- Analyze information and translate to intelligence which yields measurable results
Policy Definition and Compliance
- Work in partnership with compliance organizations to develop a corporate social media policy that conforms to regulatory guidelines and mandates
- Develop a corporate governance structure and stewardship model to provide guidance on the management and usage of to social information
- Develop an organizational model to maximize intellectual capital of in-house resources
- Define best practices for social business activities and train employees in execution
Social Business and Enterprise Information Management (EIM) Framework
- Assess enterprise architecture—information, application and technology—and define an integrated architecture plan for social (user-generated, unstructured data) and enterprise (structured) data, that will result in efficient social intelligence management
- Create a unified framework solution that integrates the two information sources in a scalable and extensible manner
- Define the procedures and processes to help your organization leverage social intelligence in a compliant manner
- Uncover the content, channel and communication cadence that is most important to your customers and to your employees
- Unleash the power of a socially enriched business intelligence environment to maximize revenue potential, create operational efficiencies, and create marketplace differentiators
Social Marketing
- Evaluate current social business policies and procedures
- Perform a social business readiness assessment that includes social scorecards, RFP evaluation for social media monitoring tools and social site implementation
- Create social pages and applications, including the building of applications to collect email or mobile opt-ins
- Social site management
- Identify Social Advocates and key influencers, as well as the channels in which they operate
- Develop Advocacy models and lead capture plan of additional advocates
- Create digital strategies which incorporate social marketing tactics as they apply to your organizations’ business needs
Unlocking the value of social intelligence for your enterprise is what Knowledgent helps companies do. Work with us to help you implement best Social Business practices and leverage the aspects of social media that make sense for your business. We will meet you wherever you are in your social business development lifecycle, and better yet, stand by you as you grow in your capabilities, iterate on your model and measure your ROI to prove out the value of your investment to grow a socially enriched information enterprise.