A new commercial model is evolving in healthcare. The need for a more efficient and effective operating model is driving the need for a customer-first, outcomes-based approach. To respond to this shift and rethink how to deploy talent and investment to build stronger partnerships with health care providers, academia, patients and caregivers, there is need for a more holistic view of this influence network.
Visionary commercial teams will leverage intelligence gleaned from the complex network of relationships between provider, patient and care-giving communities to facilitate better conversations and drive a positive impact on patient health and quality of life. A wealth of information lives in the blogosphere and on the social internet and these new communication channels are blurring the traditional boundaries between patients, advocates, healthcare providers and manufacturers. Assimilating all this information and using it wisely can be daunting – especially when a more flexible way of communicating to diverse stakeholders is more important than ever.
Knowledgent can help you capture and leverage the information you need to help you achieve the results you want. Because we understand the way information can drive strategy, we can better direct your teams to optimize investment of time and resources. We know how sales and marketing organizations need to evolve to take advantage of this new paradigm.
Our capabilities in social business and social network monitoring help increase understanding of relationships that drive the success of a brand or a company. Integrating this information with traditional performance measurement systems allows us to deliver real-time intelligence, predictive analytics and visualizations that drive tactics, ensure compliance and provide an information infrastructure that can adapt to future challenges.
Our team has developed the information strategies, infrastructure and analytics that have been used to adapt to the healthcare model for the future. Our experience in commercial strategy leverages these information capabilities to deliver a transformational path to successful execution in the new world. Our wealth of compliance experience ensures that we mitigate the risks of change during these innovative times.
Our services include:
- Commercial Strategy – Assisting product brand teams to plan, prepare and execute POA activities; Designing product launch plans and driving tactical launch activities; Coordinating activities across external agencies and vendors
- Customer Relationship Strategies – Analyzing and refining business process and technology to deliver a complete view of key influencers in the prescribing network; Utilizing new sources of information and evolving technologies to deliver on the promise of CRM; Ensuring the right information gets to the right individuals at the right time using preferred contact channels
- Spend Compliance – Identifying and integrating spend data from disparate internal and external systems, vendors and data sources to ensure compliance with evolving State and Federal spend guidelines
- Social Network Monitoring and Analysis – Utilizing innovative technology to gather, organize, present and analyze the vast amounts of corporate and brand sentiment information existing on the social internet
- Advanced Analytics – Helping teams more rapidly integrate disparate sets of data utilizing novel technologies to provide actionable insights in very short timeframes
- Multi-channel Marketing – Identifying and leveraging new channels to communicate with patients, advocates and health care practitioners, and using knowledge gained through those interactions to improve the customer experience
- Sample Management Optimization – Analyzing and optimizing processes and technology to better manage product samples from order to delivery, ensuring compliance with policies and guidelines
- Data Harmonization and Standardization – Evaluating the acquisition and integration of data assets to ensure data is purchased and integrated once thereby minimizing cost and increasing speed to deliver
- Sales & Marketing Training and Development – Design and implementation of training architecture and methodologies including orientation and on-boarding, foundational training, and career and organizational development; marketing models, launch plans, and POAs; strategic business planning, communications, and performance management models and assessments; competency and skills development within a consistent framework; Industry benchmarking
- Leadership Development – Customized leadership development programs designed to advance the skills, knowledge and competencies of current leaders, as well as complete development programs focused on identifying, attracting, assessing, developing, and retaining future leaders; role-specific exercises and application-based simulations, 360 degree assessments and behavioral competency and culture training