Social media, semantic insight and financial services. In some respects these terms seem to constitute an oxymoron: dominant new social technology trend versus the long-established, highly-regulated financial services arena. But when you consider that the norms of the financial services arena are changing the relationship of the terms has value. In this reset economy, your customers are demanding that you develop more products and services and better ways to do more with their money—all while you keep it safe. The new paradigm created by the evolution of social business can help you accomplish this by harnessing the collective power of the Web. You can integrate and leverage social information and be more immediately responsive to the dynamically changing needs of your customers. Your challenge, however: stepping outside of your core financial services business to incorporate the benefits of this new customer-driven business paradigm into your corporate design.
We can help. Knowledgent is leading the charge in the area of social media. We are pioneers in embracing the Semantic Web to address critical business pain points. The promise of the Semantic Web is that it offers organizations the ability to integrate and categorize the massive amounts of data that exist on the Internet into usable formats which can adapted to the unique needs of your organization. In short, we can help you unleash the power of a socially enriched business intelligence environment to maximize your revenue potential, create operational efficiencies and create marketplace differentiators for your firm.
The key is understanding data—and at Knowledgent, we know data. We use semantic intelligence to maximize the value of social data, transforming the data into information and more importantly, into collective intelligence. We filter out the clutter and single out the key information nuggets that are relevant to your organization and your business goals. How data is filtered, routed and acted upon makes all the difference in whether you gain value from it. We use this information, putting it to work to identify, detect and solve gaps in your current processes, integrate the intelligence into your current information architecture and develop actionable, compliant initiatives that can be implemented enterprise-wide.
We also use social media monitoring to gain knowledge of your agents and advisors. We can analyze the effectiveness of their social media tools helping them improve both their tools and your synergy with these outside firms. Our monitoring also extends to competitive research, historical insight and real-time tracking of words and issues relevant to your brand, product and services. We will also monitor your online visibility, the sentiment or tone with which you are being talked about—positive, negative, or neutral—and locate the where and who of online influencers, as well as mentor you in how to reach these influencers.
A detailed list of our social media services follow:
Develop and mature your social media and semantic insight program including:
- Discovery: Dashboarding, Training
- Experimentation: Modeling, Analysis, Requirements Development
- Adoption: Social Media Strategy; Social Advocacy, Benchmarking, Program Management Office, Requirements Development, and Vendor Evaluation
- Operationalization: Playbook Development, Monitoring, Brand Excellence, Brand Pulse and Intelligence Services
Combat your specific business challenges:
- Prospecting: Identify target segments and refine segmentation
- Sales: Monitor sales force and external agents
- Marketing: Identify trends, organizations and individuals to associate with
- Product Definition: Identify customer needs and desires as well as identify key opinion leaders
- Brand Management: Real-time listening and management from social channels and news media
- Customer Service: Establish feedback channel
- Corporations Experiencing Rapid Change: Takeover; Public Relations crisis/issues
- Client Retention: Gain knowledge on any client related content as well as owned/ directed firms
We will help you unlock the value of social intelligence for your enterprise, leveraging the aspects of social media that make sense for your firm. We will mentor your employees to implement best social business practices so that you will realize the benefits of a socially enriched business environment across your firm. Indeed, we will meet you wherever you are in your social business development lifecycle. Better yet, we will stand by you as you grow in your capabilities, iterate on your model—and measure your ROI to prove out the value of your investment to grow a socially enriched information enterprise in today’s financial services marketplace.